Imagine a world where $600B each year finish in People’s wallets instead of Middleman pockets
Media have monopolised advertising business. They take attention from the People and they resell it to the Brands.
Mix of Brands’ Money and People’s Attention gives a Media a superpower to control not just Advertising, but also People’s everyday lives.
Brands are not satisfied with results. They invest more money each year and they get less results.
People hate to be interrupted and 91% tell ads are more intrusive then 2-3 years ago.
Media seems to be unstoppable. Google & Facebook alone make more than $125B/year.
Advertising business valued 600B/year needs to be transformed
New Advertising is addictive. As soon as Brands & People try it, old advertising is forgotten.
AD:VANTAGE Economy boom is based on transparency, democracy, integrated markets, decentralized cryptocurrency and super-fast circulation of People’s Currency.
Brands reward People’s Attention in ADVN. They can’t launch any campaign before they reserve enough ADVN Coins for that campaign.
People get ADVN by watching Ads and Commercials. People could spend ADVN Coins in Auction section or Catalogue section of AD:VANTAGE App.